12:00
Pizza, a drink and a few balls
Grab a slice and a drink, hit a bucket on the range, and meet other owners in the trade.
EveryoneThe bays and the bar
AI made average marketing free. So everyone's posting it.
There are a lot of ways to market a trade business and no single right answer. The ones booked out in 2027 will be the ones a customer has already heard of, seen the work of and trusts before they pick up the phone.
We'll share what's working for our clients right now, how video has changed in five years, and why the plan matters more than a cool video. You leave with a 2027 playbook.
- Builders
- Sparkies
- Plumbers
- Roofers
- Landscapers
- Concreters
- Painters
- Joiners
The afternoon
Two hours, five parts. The marker follows you down the page. Times are approximate.
12:40
What's working in content
What's working for our clients and where marketing is heading. How video has changed over five years, what works on social, and why planning beats shooting a cool video and hoping.
Sam O'DeaOnsite Media
1:05
Ads that bring in work
Lead gen for trades. What's working on Google and Meta right now, what isn't, and how to tell whether your ad spend is paying for itself.
Keiran VandergootDaily Digital
1:30
AI without the FOMO
Give AI one place that knows your business (your prices, your jobs, the way you talk) so what it writes sounds like you.
Sam and KeiranTogether
1:45
Your 2027 playbook, and questions
A printed playbook to take back to the office: what to do in December, January, February and March.
Take-homeYours to keep
What fifty bucks gets you
Book a seat, $50
Incl. GST. Book the whole team in one go.
Sam makes the content. Keiran runs the ads.
Two separate businesses with a lot of shared clients. We're also next-door neighbours, so most of this gets worked out over the fence.
Sam O'Dea
Runs Onsite Media out of Mount Maunganui. Photo and video marketing for the construction industry, and nobody else.
Video, photography, websites
Keiran Vandergoot
Runs Daily Digital. Google and Meta ads that bring in leads for builders, electricians, plumbers and other trades across New Zealand.
Google Ads, Meta ads, leadsQuestions
Is this a sales pitch?
No. The point is you leave with things you can do yourself next week. At the end we'll mention one thing: five strategy sessions in January, where we both sit down with your business for two hours and plan the year. That's it.
Can I bring my team?
Yes. Book several seats in one go and we'll ask for each person's name.
What if I can't make it?
Send someone from your business in your place and let us know who's coming. Refunds are available up to seven days before.
Do I need to know anything about AI?
No. If you've never opened ChatGPT, you're exactly who that part is for.
Where do I park?
Mount Driving Range, 15 Fairway Avenue, Mount Maunganui. We'll email parking details the week before.
See you at the range.
Book through Humanitix and your ticket lands in your inbox straight away. We'll send a reminder with the times and parking the week before.
Tickets through Humanitix, a not-for-profit ticketing platform.
